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This spot Thibault de Fournas & Christopher Wilson for typface Karloff has my wallet willing to unload
“I made this poster to promote my campaign, some people take the joke as black humor. That, of course, isn’t my intention I just want to capture the attention of the young people that aren’t aware of Cancer by making a contrast of concepts, sometimes we are pissed off by little things as a dropped ice cream, youtube restrictions, low battery on your phone but if you stop and think how many people have hard problems in the world like cancer you will think twice before getting anger. Is like a merge of funny simple things (like your cookie doesn’t fit on your glass of milk) with a real serious problem, is far more easy to capture your attention with a simple and cute icon of a funny thing than showing a photograph of a woman dying from cancer or the word in all caps: CANCER.
My real goal is pass the goal of $5k lot of people says that $5k isn’t enough for a whole treatment of Cancer so I really hope to pass that goal with your help.”
If you’re interested in helping, you can donate here or you can just reblog / share this!
Canadian agency Cossette set up a few Instagram accounts to help promote the Toronto Silent Film Festival.
I don’t want to give it all away, as I think the images below are better at telling this story, but this is a great example of a designer actually “using” graphic design to create a memory that won’t be easily forgotten. — BRYONY
One of the coolest print pieces I’ve seen in a while!